Not so many years ago, being vegan was about as fashionable as wearing socks with sandals.
Now, of course, both are right on-trend. But hopefully meat-free eating will endure.
And numbers are rising: more than half a million people in the UK are now vegan, a rise of 360 per cent in 10 years. Chefs including Yotam Ottolenghi and Bruno Loubet have brought zingy fresh ingredients, spices and recipes to the table and expanded our palates, while young food-bloggers such as Ella Mills, ohsheglows.comand the Hemsley sisters have championed meaty but meat-free alternatives such as tempeh and seitan.
Heck, there's even a vegan Magnum bar, and Greggs has launched a vegan sausage roll. 2018 saw the first Vegtoberfest in Camden, and Vegan Nights on Brick Lane just keeps getting bigger and bigger.
And you can add the regular Hackney Downs Vegan Market and Brixton Vegan Market to that mix, along with Kerb's Meatless Market each Wednesday on Devonshire Square. There's even a glossy vegan cookbook from Phaidon to leave lying on your sustainably sourced coffee table.
When it comes to eating out, we salute pioneers such as Mildred's in Soho - open almost 30 years, which scooped vegetarian food away from the clumpy brown plate-breaking efforts of the 1960s - and neighbourhood joints such as Finsbury Park's Jai Krishna, which has served southern Indian dishes to generations of herbivores, and Deptford's The Waiting Room.
But a new species of vegan and vegetarian café has arrived, less earnest, shinier, and with far more cupcakes. These are some of the best vegan restaurants in London.